Process
How to get started
Get registered for LAPPS. There's no charge for registration. It simply ensures we have details of who is to be charged when the work is done.
Once registered for LAPPS
We will send you a confirmation that you are registered and provide contact details for the independent LAPPS Adjudicator who will be able to review your advertising.
Note:
Your initial LAPPS registration is valid for six months from the date of registration. If no activity is recorded within these six months, your registration will automatically lapse, and you will need to re-register if you wish to use the service in the future. Re-registration carries an administration fee of $150 + GST.
Registration for LAPPS does not mean your advertising is approved. Registration allows you to have your advertising reviewed by the LAPPS Adjudicator for compliance. Until the Adjudicator has issued a LAPPS approval number for the submitted advertising, its status is unapproved.
LAPPS registration does not provide membership to the Association of New Zealand Advertisers (ANZA). For more information on ANZA membership, click here.
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It is best if you can provide material at the early concept stage before you have spent money on production. The adjudicator is completely familiar with alcohol marketing and is able to evaluate rough concepts.
When you have material ready for review (anywhere from a concept or script, through to a finished commercial), you simply email the Adjudicator your advertising material in the following formats:
Files containing advertising material for adjudication should be no larger than 100MB
Finished Commercials: Mpegs or hyperlink and accurate script
Scripts and Concepts: Copy of scripts & storyboards or layouts at any stage, reduced if necessary
Print and Outdoor: Copy of proof of finished artwork, reduce if necessary
Point-of-Sale: Copy or proof of finished artwork, reduce if necessary
Website: Hyperlink
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Adjudication is a painless, and the Adjudicator provides feedback, not simply an approval or decline.
For all TV, Radio and cinema campaigns, advertisers are recommended to obtain the Adjudicator's advice at concept, script, storyboard and production stages. A Concept Approval is given before productions. This pre-empts any possible contraventions of relevant Codes and regulations and avoids the cost of having expensive changes or a campaign rejected totally.
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Two working days should be allowed for regular approvals. Please build this into your production timeline. Lengthy infomercials and websites may require additional time.
Urgent approvals may be possible, by exception. It is essential to give 24 hours’ notice by phone/txt to the Adjudicator if urgent approvals are going to be required. The LAPPS Adjudicator is a part-time role and office hours may vary.
Adjudication fees are based on the time taken, so we are regularly asked how long will the adjudication take?
There is no simple answer as it depends on how much material needs to be reviewed (a website typically takes longer than a 30 second television advertisement) and the extent that the material is compliant or not, but more than 50% of our adjudications are 30 minutes or less.
The Adjudicator is willing to provide quotes for adjudication once your material has been viewed.
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Once your material is approved by the LAPPS Adjudicator, your advertisement will be allocated a unique LAPPS number relating to that specific material and this is evidence for the media that the material has had LAPPS adjudication. The approval details include:
LAPPS job reference number
Advertisement title or description
Client
Product / Brand / Package
Unique LAPPS approval number. In New Zealand, this number does not need to appear in the advertisement but should be kept on record in case it is required in future e.g. in the case of a complaint.
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ANZA and the LAPPS Adjudicator do not accept liability for any loss of any nature howsoever arising out of or consequent upon the pre-vetting of any advertisement under the LAPPS system. It remains at all times the sole responsibility of the advertiser and its advertising agency to ensure that the advertisement complies in all respects with all relevant codes and regulations.
LAPPS fees
LAPPS is a user-pays service and is charged by ANZA at the following rates:
ANZA Member Companies - $90 per 15 minutes of Adjudicator time + GST
Non-ANZA Member Companies - $135 per 15 minutes of Adjudicator time + GST
Although you don't have to be a member of ANZA to obtain LAPPS Adjudication, we do encourage you to consider becoming an ANZA member.
For first time users a minimum 30-minute charge applies to for the initial adjudication to cover administration costs.
Terms:
If a purchase order number is required by you or your client, please supply prior to approval work commencing.
Payment is due by the 20th of the month following the date of invoice. Invoices are issued by ANZA during the first week of the month following completion of the pre-vetting job.
ANZA reserves the right to require organisations to settle overdue accounts prior to commencing any new approval work.
